Why consumer goods companies should rethink revenue growth management
Over the last decade the consumer-packaged-goods (CPG) industry has been facing a huge challenge of finding growth in a market where...
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Capturing your true customer revenue potential
This post is part 4 of a 5-part series on Customer Revenue Optimization and our Smart Account Planning process based on the Rootit®...
Making account planning sexy again
This post is part 3 of a 5-part series on Customer Revenue Optimization and our Smart Account Planning process based on the Rootit®...
Fast-growing sales organizations use analytics more effectively
This post is part 2 of a 5-part series on Customer Revenue Optimization and our Smart Account Planning process based on the Rootit®...
Why companies need to consider Customer Revenue Optimization now more than ever
Customer revenue optimization (CRO) is changing the game for sales professionals by bringing the entire revenue team together through...
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